Honest recommendation
Who should stay with Brevo.
Brevo is the better choice for SaaS companies that need reliable transactional email infrastructure alongside marketing email, and for European businesses that require strict EU data residency for GDPR compliance. If your primary use case is transactional email with a built-in CRM and you send fewer than 100,000 marketing emails per month, Brevo's pricing is competitive. Teams that are primarily using Brevo for contact storage, deal pipelines, and meeting booking, without heavy capture widget needs, are using Brevo's strengths and would find the switching cost higher than the benefit.
Pricing data sourced from the official Brevo pricing page. Prices correct as of June 2026.