ActiveCampaign was £282/month for our list size and took months to learn properly. Visisto is £49/month and Visi AI rebuilt our top 5 automations in under an hour. Everything runs better now.
NJ
Nina J.
Ecommerce marketing manager
Visisto is an ActiveCampaign alternative with flat pricing, a simpler visual builder, Visi AI that creates sequences automatically, 20 widget types, booking, event tickets, and multi-channel broadcasts. One platform at £49/month flat.
The more contacts you collect, the more ActiveCampaign charges. Add OptinMonster and Zapier, and your bill triples before you've sent a single campaign.
Per-contact pricing punishes success
ActiveCampaign Plus charges £186/month for 10,000 contacts. Professional is £369/month. The more successful your campaigns, the more contacts you collect, and the more you pay. Visisto charges £49/month regardless of list size.
£186/mo for 10K contacts on AC Plus
Complexity tax on features most teams never use
ActiveCampaign's automation builder has hundreds of triggers, actions, and conditions. Most teams use 20% of them and spend months learning the rest. Visisto's visual builder handles the automations that drive 95% of results, with Visi AI filling the gaps.
Steep learning curve for most teams
No capture widgets
ActiveCampaign has basic signup forms but no spin wheels, scratch cards, gamified widgets, or finders. You still need OptinMonster or Privy for proper list growth.
£47+/mo extra for capture widgets
Everything ActiveCampaign does plus capture widgets, Visi AI that acts, booking, tickets, and flat pricing.
| Feature |  | Your stack |
|---|---|---|
| Automation and AI | ||
Sequence builder | ✓Visual builder plus Visi AI generation | ✗Complex builder, steep learning curve |
AI capabilities | ✓Visi creates, publishes, and evaluates | Predictive sending, subject line help |
Capture widgets | ✓20 widgets, 20+ coming | Basic forms only |
Booking | ✓Included, triggers sequences | Requires Calendly plus Zapier |
Event tickets | ✓Included, no per-ticket fees | ✗Not available |
| Pricing at scale | ||
1,000 contacts | ✓£0/mo (free plan) | £15/mo (Starter) |
5,000 contacts | ✓£49/mo (Growth) | £93/mo (Plus) |
10,000 contacts | ✓£49/mo (Growth) | £186/mo (Plus) |
25,000 contacts | ✓£49/mo (Growth) | £282/mo (Plus) |
50,000 contacts | ✓£49/mo (Growth) | £369+/mo (Professional) |
Visisto replaces your entire stack, from £0/month
No Zapier. No per-contact fees. No maintenance overhead. Cancel anytime.
We believe in honest comparisons. Here is where ActiveCampaign excels, and the specific situations where it remains the better choice.
Best-in-class drag-and-drop automation builder with conditional logic, goal tracking, and split testing. Teams that have invested months building AC automations have genuinely powerful workflows.
Full sales CRM with deal pipelines, task management, and lead scoring built into the email platform. For sales-led businesses where email and CRM need to share data, this integration is deep.
Native connections to Salesforce, HubSpot, and most enterprise tools. For B2B teams with existing CRM infrastructure, ActiveCampaign's integration depth reduces middleware dependencies.
ActiveCampaign is the right choice for B2B companies with a dedicated sales team that needs CRM deal pipelines tightly coupled with email automation. If your sequences are complex, multi-branch automations tied to sales stages, and you rely on native Salesforce or HubSpot sync, the complexity is a feature, not a problem. Teams that have spent months building their automation library in ActiveCampaign will find it worth preserving.
Pricing data sourced from the official ActiveCampaign pricing page. Prices correct as of June 2026.
Save £137/mo
74% less than ActiveCampaign · Flat pricing regardless of contacts
No credit card required · Switch in under an hour
No developer required. No downtime. Visi AI rebuilds your sequences from plain text.
Export your contacts, custom fields, tags, and lists from ActiveCampaign as CSV. Note your key automations to recreate in Visisto.
Upload your contacts to Visisto. Describe your key automations to Visi AI in plain text and it rebuilds them as complete sequences in seconds.
Connect your Shopify, Stripe, or CRM to Visisto. Add one script tag to your site. Your new growth system is live in under an hour.
Run a test subscriber through your main welcome and nurture sequences. Check all conditional branches fire correctly. Verify integration data flows. Then cancel your ActiveCampaign subscription.
ActiveCampaign does email automation. Visisto does email, widgets, Visi AI, booking, tickets, and multi-channel. All in one platform, at a third of the price.
Visi creates and publishes capture widgets, builds complete sequences, evaluates A/B tests, and takes actions automatically. ActiveCampaign has predictive sending and subject line help only.
Spin wheels, scratch cards, finders, slide ins. All 20 widget types included. No OptinMonster or Privy needed.
Embedded booking widgets that create contacts and trigger sequences automatically. Replaces Calendly without another subscription.
Sell tickets to events and workshops directly on your site. No per-ticket fees. Every buyer enters your contact database with automatic follow-up sequences.
£49/month on Growth covers unlimited contacts. No per-contact tiers. Your bill stays the same as your list grows.
The Visisto sequence builder is powerful but clean. Visi AI generates complete sequences from a text description in under 60 seconds.
You're paying £282/month for ActiveCampaign + OptinMonster + Zapier. Visisto replaces all of them for £49/month flat.
15,000 emails/month. Unlimited contacts. All 20 widget types including spin wheels, scratch cards, finders, and video popups. 1 automated sequence. No credit card. No time limit.
Klaviyo charges £1,040/month at 10,000 contacts. OptinMonster charges £47/month and doesn't include email. We charge neither.
No time limit · No card · No OptinMonster subscription.
Start free in 2 minutes. No credit card. No Zapier. 15000 emails/month free. No limits on contact capture.
active users and still counting
email delivery rate
average capture rate
free to start
Still have questions? We answer every message personally, usually within 2 hours.
Visisto covers the automations that drive 95% of results: email sequences with conditions, branching, tagging, webhook triggers, and Visi AI generation. If you need enterprise CRM or deep sales pipeline automation, ActiveCampaign may still be the right tool. But for most marketing teams, Visisto does more at a third of the price.
ActiveCampaign Plus charges £186/month at 10K contacts and £282/month at 25K. Visisto charges £49/month regardless of contact count. At 25K contacts you save over £220/month or £2,640/year.
Yes. Export your contacts from ActiveCampaign and import into Visisto. For your automations, describe each sequence to Visi AI in plain text and it rebuilds the complete flow with conditions, delays, and branches in seconds.
Visisto has a contacts database with custom fields, tags, event history, and segmentation. It is a marketing CRM rather than a sales CRM. If you need full deal pipeline management, a dedicated sales CRM may be better. For marketing automation, Visisto covers the ground.
Yes. Segment contacts by tags, custom fields, event history, source, date ranges, and any combination. Build segments manually or let Visi AI suggest segments based on your contact data.
Yes, significantly. ActiveCampaign's visual automation builder has a 2-4 week learning curve for new users due to its depth and complexity. Visisto's Visi AI builds complete email sequences in 60 seconds from a plain English description. You describe what you want, Visi builds the sequence — no drag-and-drop automation builder required.
Visisto does not include a built-in sales CRM with deal pipelines. If you need a CRM, Visisto connects natively to HubSpot, and that integration handles the contact-to-deal data flow without Zapier. For e-commerce and B2C businesses, Visisto's contact management and segmentation replaces the CRM entirely. For B2B sales teams, pair Visisto with HubSpot.
Visisto's migration tool imports your contacts, tags, and custom fields automatically. Your ActiveCampaign automations need to be rebuilt as Visisto sequences, but Visi AI can recreate most flows in minutes from a description of what each automation does. Most users report rebuilding their full sequence library in 2-3 hours.
Start today
No credit card. No time limit. Your first spin wheel widget live in 10 minutes. Free forever, upgrade only when you're ready.
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