An automation is a branching email flow built from email nodes, timed delay steps, and condition branches. Connect one to any widget and Visisto fires it the moment a contact opts in — with every contact field, reward code, and Shopify data point available from the first email.
Visi generated automationTrigger · Widget submitted
spin_wheel_submitted · tag: won
Condition · Purchased before?
YES PATH
Reward delivery
Email 2 → Wait 3 days → Email 4
NO PATH
Win-back branch
Condition 6 → Email 7 → Wait 7 days
An automation is a visual flow of email steps, delay timers, and condition branches. Connect it to a widget and every contact who opts in enters the flow automatically — emails send, delays tick, and branches evaluate on their own.
Step 1
A spin wheel, scratch card, finder, popup, or any of the 20 widget types captures the contact. Source widget, page URL, UTM attribution, and reward outcome are stored instantly in one contact record.
Step 2
The automation connected to this widget fires immediately. Every token from the submission — reward code, prize label, contact name, Shopify history — is available in every email from the first send.
Step 3
Condition nodes evaluate Shopify orders, Stripe subscriptions, email opens, and contact tags at the exact moment the branch is reached — using current data, not the data from when the contact enrolled.
Email nodes send the message. Delay nodes control the timing. Condition nodes branch based on live Shopify, Stripe, or engagement data. Tag action nodes update the contact. Combine them in any order.
Win reward automation
Active · 1,247 enrolledTRIGGER
Widget submitted
spin_wheel_submitted · tag: won
CONDITION 1
Purchased before?
shopify.order.count > 0
YES BRANCH
Reward delivery → Wait 3 days
DST-safe · send window 9am, 6pm local
NO BRANCH
Code redeemed? → Win-back
Condition-driven with live data
Tokens resolve at the moment of send with live data, not data from when the contact enrolled.
Contact’s first name from the capture form
Contact’s email address
Comma-separated list of all tags on this contact
Unique discount code from spin wheel or scratch card
Label of the prize segment won (e.g. 20% OFF)
Boolean, true if the reward code has been used
Lifetime spend in store currency, live at send time
Total orders placed, evaluated at branch time with live data
Name of most recently purchased product
Boolean, true if contact has an abandoned cart right now
Current Stripe subscription status: active, past_due, cancelled
Boolean, true if the previous email node was opened
+ 50 more including Calendly events, HubSpot properties, custom fields, UTM parameters, and widget source data.
Visisto automations branch on live Shopify orders, Stripe subscriptions, email engagement, and contact tags — evaluated at the moment each branch is reached, not at enrolment.
Connect an automation to any widget and it fires on every submission automatically. No Zapier, no webhook, no API call. One click in the dashboard.
Describe your goal and Visi builds the full automation: subject lines, email body, delays, and conditions. Included on every plan, including free.
Every token — contact fields, reward codes, Shopify data — resolves at send time with live data, not enrolment data. Contacts always get current values.
Branch on Shopify order count, Stripe status, email opens, clicks, contact tags, reward redemption, and 50+ more conditions.
Delay nodes account for daylight saving transitions automatically. Send windows apply in the recipient’s local timezone.
Open rate, click rate, unsubscribe rate, and revenue attributed per email node. Subject line A/B testing on Growth and above.
Automations connect directly to your tools — no middleware, no per-task fees, no silent failures. Every integration uses signed webhooks with automatic retry and one-click replay.
Zapier
Extra bill£49/mo + per-task fees
Zaps break silently. Contacts disappear. You find out when revenue drops.
Make
Extra bill£9/mo + per-operation fees
Complex scenario graphs. Every API change breaks a module. 8-15% silent data loss.
Visisto native
IncludedIncluded in your plan
Direct API connections. Signed webhooks. Replay on failure. Zero third-party bill.
CRM
HubSpot, Salesforce, Pipedrive
Klaviyo, Mailchimp, ActiveCampaign, ConvertKit, Brevo
E-commerce
Shopify, WooCommerce, Stripe, FunnelKit
Analytics
GA4, Meta Conversions API, Google Ads, BigQuery, Segment, Power BI
Scheduling
Calendly, Ticket Tailor
Web platforms
Webflow, WordPress, Mailmunch, Custom webhook
+ custom webhook connects any tool with a public HTTPS endpoint. No middleware. No extra cost.
Browse all integrationsNative connections — no Zapier or Make required
Klaviyo charges per contact so your automation bill grows every time your spin wheel works. Visisto charges a flat £49/month.
£1,040
Klaviyo cost at 10k contacts
for email automations alone
| Automations feature |  Growth £49/mo | Klaviyo £1,040/mo (10k) | ActiveCampaign £93/mo |
|---|---|---|---|
| Visual automation builder | ✓ Node-based builder | ✓ Flow builder | ✓ Automation builder |
| Connected capture widgets | ✓ All 20 widget types | ✗ Needs OptinMonster + Zapier | ✗ Needs third-party tool |
| Zapier to connect widget to automation | ✓ Never required | ✗ Required | ✗ Required |
| Shopify tokens resolving at send time | ✓ 20+ tokens, live | Partial, stale data risk | Limited |
| Condition branches (50+ options) | ✓ Live evaluation | ✓ Limited conditions | ✓ Available |
| AI automation generator | ✓ Included, every plan | Add-on cost | ✗ None |
| DST-safe delays + send windows | ✓ Always | ✗ Known DST issues | Partial |
| Per-contact fees | ✓ Never on any plan | £0.13/contact | Scales with list size |
| Total cost at 10,000 contacts | £49/mo flat | £1,040/mo email only | £93/mo + widget tool + Zapier |
Klaviyo £1,040 + OptinMonster £47 + Zapier £49 = £1,136/mo · Visisto = £49/mo
Full Klaviyo comparison15,000 emails/month. Unlimited contacts enrolled, no per-contact fees. Conditional logic, Shopify tokens, and DST-safe delay nodes included on the free plan. No credit card. No time limit.
Start free, no credit cardNo time limit · No card · No per-contact fees.
Something not here? Email us at support@visisto.com. We reply within one business day.
An automation is a visual email flow made up of email nodes, delay timers, and condition branches. Connect it to any widget and Visisto runs it automatically for every contact that opts in — sending the right email at the right time based on their behaviour and live data.
Yes. Visisto includes email automations with conditional logic, live Shopify data tokens, and 99.8% delivery at a flat £49/month with no per-contact fees.
Yes. The moment a contact submits any Visisto widget, their automation starts in under one second. No Zapier trigger, no webhook, no delay.
Yes. Every Shopify field is available as a token in every email node, including {{shopify.customer.total_spent}}, {{shopify.order.count}}, and {{shopify.cart.abandoned}}.
Yes. All delay nodes account for daylight saving transitions automatically. A delay set for 24 hours always delivers in 24 hours regardless of DST changes.
Yes. Email automations with conditional branching, Shopify tokens, and DST-safe delays are included free, with 15,000 emails/month and unlimited contacts enrolled, no per-contact fees. Growth (£49/month flat) raises that to 150,000 emails/month; Agency to 2,500,000/month.
Yes. Condition nodes branch on Shopify order count, email opens, click status, contact tags, reward redemption, and 50+ more conditions with live evaluation at branch time.
Yes, for marketing workflows. Visisto has 100+ native integrations — Shopify, Stripe, HubSpot, Klaviyo, Calendly, Salesforce, GA4, Meta, and more — all built directly into the automation layer. No Zapier triggers, no Make scenarios, no per-task fees, no silent failures. Data flows from widget capture through automation through integration in one platform.
CRM (HubSpot, Salesforce, Pipedrive), email (Klaviyo, Mailchimp, ActiveCampaign, ConvertKit, Brevo), e-commerce (Shopify, WooCommerce, Stripe, FunnelKit), analytics (GA4, Meta Conversions API, Google Ads, BigQuery, Segment, Power BI), scheduling (Calendly, Ticket Tailor), and web platforms (Webflow, WordPress, Mailmunch). Plus a custom webhook node for any HTTP endpoint.
Connect a widget, build an automation, publish. No per-contact fees. No Klaviyo bill that grows every time your spin wheel works.