How do I start an AB test on a widget?

Duplicate an existing widget, change what you want to test, and enable the AB test. Visisto handles traffic splitting and tracking automatically.

How does Visisto calculate statistical significance?

Visisto uses a standard confidence interval calculation. When a variant reaches 95% confidence, it is flagged as the likely winner.

How is traffic split between variants?

Traffic is split evenly across all active variants. Each visitor sees only one variant for consistency.

What can I test with AB testing?

You can test headlines, offers, images, form fields, colours, triggers, and timing. Any element of a widget can be varied.

How long should I run an AB test?

Run the test until Visisto shows statistical significance. For most sites this takes a few days to two weeks depending on traffic volume.

Can I test more than two variants at once?

Yes. You can run tests with multiple variants. Traffic is split evenly across all active variants.

Can I AB test any widget type?

Yes. Wheels, scratch cards, popups, sticky bars, and slide-ins all support AB testing.

AB Testing

Test everything, guess nothing

Run split tests on any widget to find the headline, offer, or design that converts best. Visisto tracks statistical significance so you can make decisions with confidence.

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Statistical significance

Variant management

Real-time results

No code required

Up to 40%

Conversion lift

Real-time

Results tracking

95%

Confidence threshold

Capabilities

Built-in split testing for every widget

Visual variant editor

Duplicate any widget and change the headline, offer, image, or layout. No code needed to create variants.

Statistical significance

Visisto calculates confidence levels automatically. You see when a variant has won — no spreadsheet needed.

Even traffic split

Traffic is distributed evenly across variants so results are fair and reliable from the start.

Per-variant analytics

Track impressions, captures, and conversion rate for each variant independently.

One-click winner

When a variant wins, promote it to the live widget with one click. The losing variant is paused automatically.

Test any widget type

Run AB tests on wheels, scratch cards, popups, sticky bars, and slide-ins. Every widget type is testable.

How it works

Three steps to a smarter widget

Create a variant, run the test, and pick the winner.

Create a variant

Duplicate your widget and change what you want to test — headline, offer, design, or trigger.

Run the test

Visisto splits traffic evenly and tracks impressions, captures, and conversion rate for each variant.

Pick the winner

Review the results when statistical significance is reached. Promote the winner with one click.

Compare

Visisto vs Others

See how Visisto handles AB testing.

Built-in AB testing

Visisto

OthersPaid add-on

Statistical significance tracking

Visisto

Others

Per-variant analytics

Visisto

OthersBasic only

One-click winner promotion

Visisto

Others

Test all widget types

Visisto

OthersPopups only

No code variant creation

Visisto

Others

FeatureVisistoOthers

Built-in AB testingPaid add-on

Statistical significance tracking

Per-variant analyticsBasic only

One-click winner promotion

Test all widget typesPopups only

No code variant creation

FAQ

Frequently asked questions

Common questions about AB testing widgets with Visisto.

Stop guessing, start testing

Start free. Create your first AB test in minutes and find what converts.

Start free See pricing

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