We A/B tested spin wheel vs exit intent on mobile. Spin wheel won by 3.2×, we never would've known without Visisto's experiment builder. That single test added 1,200 contacts/month.
LB
Liam B.
Growth Lead, DTC Brand
Visisto is the website growth system with built-in A/B testing for widgets, emails, automations, and webpages. 4 experiment types, Widget Variant, Email Variant, Automation Variant, and Split URL, with automatic significance detection and revenue attribution. Included on all plans.
Connect the tools already around your website
Connection methods vary by provider. See each integration for supported data and setup.
Explore integrationsMost marketing teams launch campaigns and hope for the best. No controlled tests, no statistical rigour, no revenue tracking. Every untested assumption is money left on the table.
Guessing which popup works
You launch a popup, check the numbers a week later, and wonder if a different headline would've worked. No variants, no controlled test, just gut feeling.
Most teams never A/B test their capture widgets
Email tests are manual and slow
Testing subject lines means creating duplicate campaigns, splitting your list manually, waiting days, then comparing in a spreadsheet. Most teams skip it entirely.
Most marketing teams send without ever running a subject line test
No way to test automations end-to-end
Your welcome automation has 5 emails. Is the 3-day delay better than 2? Would removing email 4 improve conversions? No tool lets you test the full flow, until now.
Automation testing requires a purpose-built tool
Visisto's experiment builder lets you test widgets, emails, automations, and webpages, then picks the winner automatically at 95% statistical confidence. Every decision backed by data.
Purpose-built experiments for every layer of your marketing stack. Not just subject lines, full automation flow testing and split URL testing with revenue attribution.
Test widget variants on the same surface and compare capture performance. Spin wheel vs slide in. Different headlines. Different rewards. Find what converts.
Test alternatives in broadcasts and automation sends. Subject lines, body copy, CTAs, send times, A/B test any element with automatic winner selection.
Test alternate automation paths and compare downstream conversion outcomes. Different delays, different email counts, different conditional logic, full flow testing.
Send traffic across URL variants, preserve UTMs, and measure conversion lift. Test landing pages, product pages, or checkout flows with clean attribution.
Visisto calculates statistical significance in real-time. When confidence reaches 95%, you're notified with a clear winner and one-click promotion.
Don't just track clicks, track revenue. See which variant drives more purchases, higher AOV, and better LTV. Connect experiments to real business outcomes.
No code. No middleware. No learning curve. Set up once and let Visisto handle the rest.
Pick from 4 types: Widget Variant, Email Variant, Automation Variant, or Webpage Split URL. Each is purpose-built for its domain.
Duplicate and modify. Change a headline, swap a widget type, adjust timing, or test a completely different approach. No limits on variants.
Choose your traffic allocation (50/50, 70/30, or custom). Visisto distributes visitors evenly and tracks every interaction.
Visisto calculates significance automatically. When confidence hits 95%, you'll see a clear winner, with one-click promotion to make it live.
Individual results from named Visisto users who shared their experiment outcomes. Your results depend on your offer, audience, and what you test.
Most tools only A/B test subject lines. Visisto tests widgets, emails, full automations, and webpages, with revenue attribution connected to Shopify and Stripe.
| Feature | | Your stack |
|---|---|---|
| Experiment types | ||
Widget A/B testing | ✓All widget types, any variant count | Basic popup only (OptinMonster) |
Email A/B testing | ✓Subject, body, CTA, send time, preview text | Subject line only (Klaviyo free) |
Automation variant testing | ✓Full flow comparison with revenue tracking | ✗Not available |
Split URL testing | ✓Built-in with UTM preservation | Google Optimize (discontinued) |
Statistical significance | ✓Automatic, 95% confidence threshold | Manual calculation |
Revenue attribution | ✓Connected to Shopify/Stripe data | ✗Not available |
| Pricing | ||
A/B testing included | ✓All plans (including free) | Paid plans only |
Per-contact fees | ✓Never | £0.13/contact (Klaviyo) |
Use fewer handoffs where one system can do the job.
Keep specialist tools when you need specialist depth. Use Visisto to connect the website growth workflows it already covers.
Growth plan — flat rate, unlimited contacts
emails/month free to start
widget types on every plan
free to start, no credit card
The free plan includes widget variant testing and email subject line A/B testing. Upgrade to Growth (£49/mo) for automation variant testing, split URL experiments, and revenue attribution.\n\nNo per-contact fees. Your experiments run the same whether you have 100 contacts or 100,000.
No time limit · No card · No OptinMonster subscription.
Still have questions? We answer every message personally, usually within 2 hours.
Visisto supports 4 experiment types: Widget Variant (test different popup/widget types on the same page), Email Variant (test subject lines, body copy, CTAs, send times), Automation Variant (test complete email flow paths and measure downstream conversion), and Webpage Split URL (split traffic across different URLs with UTM preservation).
Yes. Basic A/B testing is included on all plans, including free. You can test widget variants and email subject lines. Advanced experiments (automation variants, split URL testing) are available on Growth (£49/mo) and Agency (£199/mo) plans.
Visisto calculates statistical significance in real-time using Bayesian methods. When confidence reaches 95%, you'll see a clear winner notification with the performance delta. One click promotes the winner to 100% traffic.
Yes, this is Visisto's unique Automation Variant experiment type. You create two or more automation variants (different email counts, delays, conditions, or content) and Visisto splits new contacts between them, tracking opens, clicks, and downstream revenue to find the best-performing flow.
Minimum 14 days with at least 1,000 impressions per variant. Shorter tests produce unreliable results due to day-of-week effects and traffic fluctuations. Visisto tells you when you have enough data, don't stop early.
Yes. Visisto connects experiment data to your Shopify or Stripe integration, so you can see which variant drives more purchases, higher average order value, and better customer lifetime value, not just open rates and clicks.
Start today
No credit card. No time limit. Your first spin wheel widget live in 10 minutes. Free forever, upgrade only when you're ready.
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