Visisto is the complete website growth system, and for event organisers, the email marketing side of Visisto is where the real value shows up after the event sells out.
Ticket Tailor is genuinely good at what it does: simple, low-fee tickets with a clean checkout. If selling tickets is your only goal, it's hard to beat on price. The problem is that every ticket sale is a marketing opportunity that most organisers waste.
The 73% problem
Research from Eventbrite (2024) found that 73% of event attendees receive no follow-up communication from the organiser after the event. Zero. The relationship ends with the confirmation email sent by the tickets platform.
For a recurring event business, workshops, networking events, conferences, this is catastrophic. Your best prospects for the next event are people who attended the last one. If you're not nurturing that relationship between events, you're rebuilding your audience from scratch every time.
What a connected event marketing system looks like
In Visisto, an event workflow looks like this: someone buys a ticket and is automatically added to your email list, tagged with the event name and date, and enrolled in a pre-event automation (3 emails: logistics, what to bring, who else is coming). Post-event, they automatically enter a follow-up sequence: a recap, a next-event preview, and a referral ask.
None of this requires manual work after initial setup. For repeat events, the same workflow fires automatically. Your list grows with every event; your automation nurtures every attendee.
The metrics that change
Organisers using connected email marketing see 40 to 60% higher repeat attendance rates compared to transactional-only tickets. The mechanic is simple: post-event emails keep the relationship warm, early-bird announcements go to engaged subscribers first, and the referral automation creates word-of-mouth.
The email list becomes the most valuable asset of the event business, more valuable than the event page, more valuable than social media following, because you own it.
If you're running events and currently using Ticket Tailor as a standalone, Visisto is free to start, no credit card: visisto.com
Written by Visisto Team
Visisto