New Visisto pricing in 2026: Start free. Pay for what you need.
You want to send more useful emails. Why should you need to pay for increased ticketing or booking capacity to do it?
Maybe you run a salon and want customers to book a time. Maybe you're a SaaS founder sending product updates. Maybe you sell workshop tickets, or you want your website visitors to become useful Contacts.
Your goal is specific. Your plan should be, too.
Visisto offers Free (£0/month), Choice (£9/month for one selected product group), Growth (£29/month) and Agency (£199/month). Every plan includes unlimited stored Contacts, while sending, creation and product usage have separate limits.
Explore current pricing or start free.
Why modular pricing matters
Most businesses don't need higher limits in every marketing tool at the same time. A consultant may need more booking pages but send relatively few campaigns. An ecommerce shop may want more popups but run no events. An organiser may need to sell tickets to a community they already know.
Choice gives you higher allowances for the one product you actually use most. The other three groups remain at Free allowances. This is a deliberate alternative to making every business upgrade an entire bundle.
As those needs become connected, Visisto lets you build journeys using Contacts, Email campaigns, Automations, Popups & forms, Bookings and Events & tickets.
Read why connected customer journeys matter and how to consolidate your marketing tools.
What do Free, Choice, Growth and Agency mean?
| Plan | Price | Best fit |
|---|---|---|
| Free | £0/month | Start and validate a real use case across the four product groups |
| Choice | £9/month | Increase allowances for one selected product group |
| Growth | £29/month | Increase allowances across all four groups |
| Agency | £199/month | Larger operations needing multi-site and team capacity |
Free currently includes 15,000 email sends/month, 3 active Automations, 2 live popups/forms, 5,000 monthly widget sessions, 1 active booking page, and 1 live event with 50 paid tickets/month and unlimited free tickets. Free includes 1 connected website, 1 sending domain, 1 team member and unlimited stored Contacts.
Choice increases one selected group:
| £9 Choice group | Increased allowances |
|---|---|
| Email campaigns & automations | 50,000 email sends/month, 10 active Automations, unlimited campaigns within the sending allowance |
| Popups & forms | 5 live popups/forms, 50,000 monthly widget sessions, 1 connected website |
| Bookings | 5 active booking pages, unlimited confirmed bookings, confirmations and reminders included |
| Events & tickets | 5 live events, 500 paid tickets/month, unlimited free tickets, 0% additional Visisto ticket platform fee on supported sales |
The other groups stay at Free allowances. This is not £9 for unlimited access to all four groups. Payment-processing fees can still apply, and a Visisto platform fee can apply to paid-ticket sales on Free. Booking confirmations and reminders don't create unlimited marketing Automation capacity.
Growth includes 150,000 monthly emails, 25 active Automations, unlimited campaigns within sending capacity, 25 live popups/forms, 500,000 monthly widget sessions, 20 active booking pages, 20 live events, 2,000 paid tickets/month, unlimited free tickets and 3 team members.
Agency includes 2.5 million monthly emails, 10 connected websites, 10 sending domains, 10 team members, and larger allowances for the four groups, including unlimited Automations under applicable platform conditions. It does not automatically mean 10 isolated client workspaces.
Free, Choice and Growth allow one connected website and one sending domain. Check the pricing comparison for exact details and annual billing.
Which roles and industries benefit most?
| Role | Industry | Primary goal | Practical starting point |
|---|---|---|---|
| Founder | SaaS | Product and onboarding email | Free, then Email Choice |
| Email marketer | Publishers, startups | Audience campaigns and relevant follow-up | Free, then Email Choice |
| Growth marketer | Ecommerce | Capture website visitors and send relevant campaigns | Free, then Forms Choice or Growth |
| Consultant | Professional services | Get discovery calls booked | Free, then Bookings Choice |
| Owner | Hair salons and barbers | Make several services bookable | Free, then Bookings Choice |
| Studio manager | Fitness | Book classes and communicate with members | Free, then Bookings Choice or Growth |
| Event organiser | Workshops, conferences | Sell tickets and manage attendee communications | Free, then Events Choice |
| Course creator | Education | Launch a workshop, collect enrolment interest | Free, then Events Choice or Growth |
| Venue owner | Restaurants, hospitality | Run special events and customer emails | Free, then Events Choice |
| Photographer | Creative services | Handle enquiries and consultation bookings | Free, then Bookings Choice |
| Estate agent | Real estate | Capture relevant property enquiries and viewings | Free, then Forms or Bookings Choice |
| Agency owner | Marketing agencies | Operate across multiple branded websites | Separate accounts or Agency after checking access needs |
These are illustrative entry points, not guaranteed business outcomes. A salon should stay on Free if its single booking page is enough. A consultant with five distinct services may benefit from Bookings Choice. A team actively using several groups may benefit more from Growth.
Six real-world ways to use Visisto effectively
1. SaaS founder: ship a product update people act on
Scenario: You've released a useful feature and want relevant users to try it.
- Organise eligible Contacts and check consent and suppression.
- Create an Email template and one focused Email campaign. Explain what changed, who it helps and one next action.
- Review Results for useful clicks and subsequent action, not opens alone.
- Only after the core campaign works, create a relevant Automation with a verified trigger and stopping rules.
Pricing benefit: Start with Free's 15,000 monthly sends. If email becomes your main growth channel, Email Choice offers 50,000 monthly sends and 10 active Automations for £9/month, without paying for higher booking or ticket allowances.
Go deeper with welcome Email series, Email segmentation, subject-line testing and Email campaign comparison.
2. Ecommerce operator: make traffic more valuable
Scenario: Shoppers visit product pages but leave without a way to stay in touch.
- Offer a relevant guide, restock update or buying checklist via a popup or form.
- Explain what they'll receive; ask for marketing consent when required.
- Save the useful signup information and send a promised resource to eligible Contacts.
- Measure meaningful responses and, where supported, A/B test an offer or format.
Pricing benefit: Popups & forms Choice gives you five live experiences and 50,000 monthly widget sessions for £9/month. If both email and capture demand higher limits, compare Growth.
Practical reading: popup best practices, popup vs inline forms, exit-intent ideas, Shopify Email marketing and WooCommerce Email marketing. Verify any external store-event integration before claiming an automatic cart or purchase trigger.
3. Consultant or salon: stop unnecessary booking exchanges
Scenario: A consultant has discovery calls and paid sessions; a salon has services with different durations.
- Create a booking page for the first popular service.
- Set genuine availability and the correct timezone.
- Test confirmation, changes and booking reminders.
- Add separate pages when different services genuinely need them.
Pricing benefit: Free allows one active page and unlimited confirmed bookings. Bookings Choice allows five active pages, also with unlimited confirmed bookings, for £9/month.
Examples: consultants and coaches, barbers and salons, wedding photographers, and Visisto versus Calendly.
4. Event organiser: sell tickets and keep attendees informed
Scenario: You organise a monthly workshop with several ticket types.
- Create an event with honest details, capacity and ticket types.
- Configure eligible payments; review processor fees, refunds and tax obligations.
- Test purchase confirmation and check-in before announcing it.
- Send necessary event updates. Keep ticket purchase and consent to general marketing separate.
Pricing benefit: Free provides one live event and 50 paid tickets/month. Events Choice provides five live events and 500 paid tickets/month with 0% additional Visisto platform fee on supported sales.
Illustrative maths, not a customer result: Selling 100 tickets at £30 generates £3,000 gross ticket sales before processor costs, refunds and tax. No added Visisto platform fee doesn't make processing free or turn gross revenue into profit.
Use the event management playbook and Ticket Tailor alternative to assess real requirements.
5. Fitness studio or course creator: connect different customer moments
Scenario: You collect trial enquiries, offer class bookings and run paid workshops.
- Start with one meaningful form.
- Offer a reliable booking page.
- Create events and tickets for paid workshops.
- Send relevant Email campaigns to eligible Contacts.
- Add tested Automations after the core paths work, and stop irrelevant follow-up once someone has booked or bought.
Pricing benefit: Choose one £9 module if only one area needs higher capacity. Choose Growth at £29/month if bookings, forms, emails and events all have meaningful usage beyond Free limits.
See fitness studio marketing, course launch strategy, and form to Email campaign.
6. Agency owner: manage capacity without mixing client data carelessly
Scenario: One client needs email, another needs booking pages, and a third runs events.
- Define each client's primary customer job.
- Verify domain access, Contacts ownership, permissions and data boundaries.
- Test the relevant campaign, booking or event end to end.
- Standardise a QA checklist for email permissions, sender identity, links and Results.
- Don't assume ten websites equal ten isolated client workspaces. Separate accounts may be necessary.
Pricing benefit: Agency's £199/month offer has ten connected websites, ten sending domains and ten team members, alongside much greater usage capacity. It's appropriate only when the actual account model fits client requirements.
See Visisto Agency pricing, agency workflows, and tool consolidation.
When should you choose Growth instead of Choice?
If only Bookings needs more room, choose Bookings Choice. If only Email campaigns needs more sending capacity, choose Email Choice.
If your business regularly needs increased email sending, more forms, multiple booking pages and ticketed events, Growth is designed for that broader set.
At monthly list price, Growth costs £20 more than one Choice module each month. Don't compare them as though they provide the same allowances. Review which products are actually constrained, and measure the outcome they produce. Read Email marketing ROI and the costs of disconnected tool handoffs.
A simple first-week plan
Day 1: Pick one customer outcome: a meaningful Email campaign, a qualified signup, a confirmed booking or a ticket sale.
Day 2: Set up the essentials. Check sender settings, Contacts, website details and permissions.
Day 3: Build and test your chosen product. Don't start by configuring unrelated tools.
Day 4: Launch a small real experience after confirming the customer journey works.
Day 5: Examine Results. Measure qualified Contacts, useful clicks, confirmed bookings, ticket sales or attendance, not only activity.
Day 6: Fix the biggest weakness: unclear copy, poor targeting, confusing availability or an incomplete event description.
Day 7: Check your plan options. Stay on Free if it does the job. Choose Choice when one group needs capacity. Choose Growth when several groups do. Consider Agency for real multi-site and team requirements.
After the core journey works, explore Automations, Visi, and Email deliverability best practices. Measure improvements carefully. No plan guarantees conversions, revenue or inbox placement.
Frequently asked questions
Is Choice £9 for everything?
No. Choice increases allowances in one selected product group. The other groups remain at Free allowances.
Can I begin with email only?
Yes. Email campaigns, Bookings and Events & tickets have independent starting journeys. No popup setup is required first.
Who should choose Bookings Choice?
People who need more than Free's one active booking page, such as consultants, coaches, salons and photographers. Choice allows five active booking pages with unlimited confirmed bookings.
Can I keep unlimited Contacts on Free?
Current plans advertise unlimited stored Contacts. This does not mean unlimited new-contact creation or email sending. Separate usage restrictions apply.
Are ticket sales free from fees?
Paid Choice Events & tickets, Growth and Agency waive the additional Visisto ticket platform fee for supported sales. Payment processing can still cost money, and Free can have a Visisto fee on paid tickets.
What does Growth change?
Growth raises allowances across all four product areas for £29/month. It includes 150,000 monthly email sends, 25 active Automations, 25 live popups/forms, 20 booking pages and 20 live events.
Does Agency mean ten isolated client accounts?
No such guarantee should be assumed. Agency allows ten connected websites and sending domains; client isolation and access permissions must be verified.
Can Automations work with multiple products?
Automations are a shared capability for supported triggers and journeys. Set up the core product first; then automate a verified next step. For examples, see Email campaigns versus Automations and AI-assisted follow-up.
Start where your business needs to grow
If you need campaigns, create an Email campaign. If you need signups, create a popup or form. If customers need to choose a time, create a booking page. If you run workshops, create an event.
Start free. Choose £9 Choice for the one product you need more of. Move to Growth when several products become essential. Choose Agency when multi-site capacity is the real requirement.
Compare Free, Choice, Growth and Agency. Start free with Visisto.
Written by Visisto Team
Visisto