A/B testing

Popup widget builder with A/B testing

Most popup tools require a separate A/B testing platform — or they offer testing without native delivery, forcing you to pipe results through Zapier. Visisto combines the widget builder, A/B test engine, and direct delivery in one platform. Build variants, measure performance, and send winning contacts straight to your email platform or CRM without middleware.

What to test with Visisto widgets

Every element of a popup that touches conversion rate can be A/B tested within Visisto. Results flow through the same native integration pipeline, so you see exactly which variant produced more contacts, not just more clicks.

  1. Offer framingDiscount vs value-first messaging — does '10% off' or 'Free shipping on your next order' win? Test the headline and subheadline simultaneously.
  2. CTA text and form lengthSingle-field email capture vs multi-field forms. Short CTAs ('Claim offer') vs long CTAs ('Get my 10% discount now').
  3. Trigger timing and placementExit-intent vs timed vs scroll-depth triggers. Page-specific vs site-wide. Each trigger context attracts different visitor intent.
  4. Widget typePopup vs slide-in vs sticky bar. The same offer in a spin wheel typically outperforms a plain popup by 30–60% for engagement.
Why teams switch

The fragmented stack costs more than just money.

Most businesses pay for four separate tools just to capture a website visitor's email and send a follow-up. Visisto replaces all of them with one flat subscription — and the savings are immediate.

Average monthly saving

£138

per month vs the old stack

Annual saving

£1,656

back in your budget every year

Visisto starts at

£24

per month, flat — no per-contact fees

See all plans
The old way6 subscriptions + maintenance

Popup / widget builder

OptinMonster, Privy, Wheelify

~£29/mo

Email marketing platform

Klaviyo, Mailchimp, ActiveCampaign

~£49/mo

Zapier automation

Required to connect every tool together

~£59/mo

CRM / contact database

HubSpot Starter, Pipedrive, etc.

~£25/mo

Testimonial platform

Testimonial.to, Senja, Famewall

~£29/mo

Booking & scheduling tool

Calendly, TidyCal, YouCanBook.me

~£19/mo

Total monthly cost

Plus hours of maintenance each month

162

That is not counting the time spent debugging broken Zaps, fixing field mapping, or manually deduplicating contacts when an integration drops events silently.

Visisto1 subscription — everything your website needs
24+ conversion widgets — popups, spin wheels, scratch cards, slide-ins, bars
Email marketing — sequences, broadcasts & automations
Contact management & full CRM
Testimonial collection & embeddable social proof
Booking & appointment flows
Event ticketing & attendee capture
Marketing automations
Audience segmentation & tagging
100+ native integrations — Klaviyo, Mailchimp, HubSpot, Slack & more
Signed webhook delivery + automatic retries
Delivery logs & full contact history
Campaign analytics & built-in A/B testing
Multi-site management from one dashboard
One script install — no developer needed

One flat subscription

Every feature included. No per-contact fees. No tool sprawl.

£24/mo

Replace 6+ tools · Save £138/mo · £1,656 back every year

No Zapier. No middleware. No integration maintenance. Every feature built natively — capture widgets, email sequences, CRM, testimonials, bookings, and analytics all in one growth system.

Start testing widget variants today

Find winning popup combinations and sync every lead directly to your stack — no middleware required.

Start free. No credit card required. Setup in minutes.